Doug Stevenson is an expert on corporate storytelling and in the use of storytelling in business. He is the creator of The Story Theater Method for strategic storytelling in business and the author of the book by the same name. Storytelling can be used in a business context to communicate an idea or vision, teach a lesson or sell a product or service. It is a powerful communication tool because it stimulates the imagination, thereby compelling attention. http://www.dougstevenson.com
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